What is OTT Advertising?
 Published Date : Jul 30 Category : Business » Marketing and Promotion Location :
California » Los Angeles, CA Posted by : martechcube
Description : Before we get into details of OTT Advertising, it is important to understand what exactly is OTT advertising. So, OTT advertising is individualized content provided to the TV sets or laptops or tablets or mobile phones of the viewers while they watch the same TV show. Thus, OTT advertising is a targeted ad delivery on Internet-connected TV sets or laptops or tablets, or mobile phones enabled by programmatic technology. Thanks to OTT platforms, advertisers can now expand the reach of their audience that previously was only available on traditional television. In fact, some experts also predict that the money generated from OTT ads will increase anywhere from 45-60%. Therefore, if you are an adtech pioneer, you will be reaping great rewards in the near future. OTT advertising is a great method of direct marketing to the consumers digitally over the internet through streaming services. This is the best way to reach an individual, anywhere, on any type of connected TV (CTV) or device with full-screen ads that include sound, can’t be skipped, and have an average completion rate of 97%. |
